Articles by author - Josef Bednarik

Does brand differentiate pharmaceuticals?

Bednarik J.

Journal Article 2005; 26(6): 635-652 PubMed PMID: 16380705  Keywords:  Advertising as Topic, Attitude, Choice Behavior, Consumer Behavior, Decision Making, Drug Industry:methods, Drug Prescriptions:classification, Drugs, Generic, Economic Competition, Emblems and Insignia, Humans, Marketing:methods, Practice Patterns, Physic.    Citation

INTRODUCTION: Role of marketing in pharmaceutical industry is increasing and inspiration by successful brands known from consumer goods ma.....

Read abstract  Full text PDF